In recent years, digital marketing has exploded onto the marketing scene, and its effects have been anything but small. Traditional Marketers and old-school companies have struggled to keep up with the ever-changing world of internet marketing while customers, leads, and clients have become more adept in this new landscape. But companies can’t afford to ignore changes in the way people look to buy, and that is why they have stepped into the modern way of marketing. 

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 Digital marketing is the practice of promoting products or services with the help of digital devices and technology.

In simple words, digital marketing is any form of marketing that occurs online with the help of mobile, laptop, internet, etc. In addition to digital signage and technology that may not be connected to the internet. It can range from anything as complex as automated email marketing initiatives all the way down to the content choices on your website’s blog.

Now, you know what is digital marketing, so let's proceed and know the types of digital marketing.

                                         

                                              Types of Digital Marketing

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If you have a computer or a smartphone, as many of us do, you’ve experienced digital marketing. It could be an email in your inbox, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. As you can see, internet marketing is an expansive field with many areas of specialization. The core forms of digital marketing, however, are:

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1. Search Engine Optimization (SEO)

 

Put,  SEO consists of carefully structuring and optimizing your website’s pages to achieve the best position possible on search engine result pages (SERPs) when internet users perform a search on an engine like Google that’s related to your business.

 

2. Paid Social and Paid Search Advertising

 

Ads that appear on social media are paid social ads, and all that seems on SERPs when you enter a query are paid search ads. Advertisers create these paid ads and compete with others for positions on their chosen social platform or the SERP for their selected search engine.

 

3. Email Marketing

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Any marketing that occurs through email is known as email marketing and it’s not just for newsletters and coupons. All marketing-related interaction over email fits into this category.

 

4. Content Marketing

 

Every effort to market through online content is considered content marketing  (and often employs SEO, paid search, and paid social advertising). For example, all these content types (and more) are grouped under the content marketing category:

• Blog posts

• Infographics

• Videos

• eBooks

• White papers 

Other types of digital marketing include marketing automation, design, apps, mobile marketing and SMS, web analytics, and growth hacking.